Watch the video below and then read the accompanying 1b genre answer. Your task is to improve their response using appropriate genre theory.
Your second task is then to write a 30 minute 1b exam answer to the question below
"Analyse one of your media products using genre theory"
All my life I believed I knew something. But then one strange day came when I realized that I knew nothing, yes, I knew nothing. And so words became void of meaning. I have arrived too late at ultimate uncertainty.
Showing posts with label A2. Show all posts
Showing posts with label A2. Show all posts
1.24.2018
Section 1b Lesson 3 Re-presentation
In the exam you could be asked to analyse the use of 'representation' on one of your media texts.
It is important to remember that representation mean to RE-PRESENT, that is the media show us things a version of the truth, they can never show the truth.
TASK 1
On a word document select the 'characters' from your video and/or and screen shot each main 'character'. Do the same for your AS magazine
TASK 2
Next you you need to decide what 'type' of character you have represented, generally there are just three 'types' as described below
Character Typing
There are three different kinds of character typing:
1. An archetype is a familiar character who has emerged from hundreds of years of fairytales and storytelling.
2. A stereotype is a character usually used in advertising and marking in order to sell a particular product to a certain group of people. They can also be used ‘negatively’ in the Media – such as ‘asylum seekers,’ or ‘hoodies’.
3. A generic type is a character familiar through use in a particular genre (type) of movie.
Explain which type of character(s) you have used and connect to existing texts (i.e. music videos or films)
TASK 3
Annotate you character screen shots with answers to the following questions (the codes referred to are narrative codes)
Key Questions about Specific Representations
What is being represented?
How is it represented? Using what codes? Within what genre?
How is the representation made to seem 'true', 'commonsense' or 'natural'?
Whose representation is it? Whose interests does it reflect? How do you know?
At whom is this representation targeted? How do you know?
What does the representation mean to you? What does the representation mean to others? How do you account for the differences?
How do people make sense of it? According to what codes?
With what alternative representations could it be compared? How does it differ?
A reflexive consideration - Why is the concept of representation problematic?
It is important to remember that representation mean to RE-PRESENT, that is the media show us things a version of the truth, they can never show the truth.
TASK 1
On a word document select the 'characters' from your video and/or and screen shot each main 'character'. Do the same for your AS magazine
TASK 2
Next you you need to decide what 'type' of character you have represented, generally there are just three 'types' as described below
Character Typing
There are three different kinds of character typing:
1. An archetype is a familiar character who has emerged from hundreds of years of fairytales and storytelling.
2. A stereotype is a character usually used in advertising and marking in order to sell a particular product to a certain group of people. They can also be used ‘negatively’ in the Media – such as ‘asylum seekers,’ or ‘hoodies’.
3. A generic type is a character familiar through use in a particular genre (type) of movie.
Explain which type of character(s) you have used and connect to existing texts (i.e. music videos or films)
TASK 3
Annotate you character screen shots with answers to the following questions (the codes referred to are narrative codes)
Key Questions about Specific Representations
What is being represented?
How is it represented? Using what codes? Within what genre?
How is the representation made to seem 'true', 'commonsense' or 'natural'?
Whose representation is it? Whose interests does it reflect? How do you know?
At whom is this representation targeted? How do you know?
What does the representation mean to you? What does the representation mean to others? How do you account for the differences?
How do people make sense of it? According to what codes?
With what alternative representations could it be compared? How does it differ?
A reflexive consideration - Why is the concept of representation problematic?
Section 1a Skills development Lesson 1 - Digital Technology and Creativity - Potential Question 1a
Example Question from OCR
"Digital technology turns media consumers into media producers.” In your own experience, how has your creativity developed through using digital technology to complete your coursework productions? (25 Marks - 30 minutes)
Ideas and theories to help you.
"A process needed for problem solving...not a special gift enjoyed by a few but a common ability possessed by most people" (Jones 1993)
"The making of the new and the re arranging of the old" (Bentley 1997)
"Creativity results from the interaction of a system composed of three elements: a culture that contains symbolic rules, a person who brings novelty into the symbolic domain, and a field of experts who recognise and validate the innovation." (Csikszentmihalyi 1996)
"There is no absolute judgement [on creativity] All judgements are comparisons of one thing with another." (Donald Larning)
Themes and Questions
1. Is creativity an internal cognitive function, or is it an external social or cultural phenomenon?
2. Is creativity a pervasive, ubiquitous feature of human activity, or a special faculty, either reserved for particular groups, individuals, or particular domains of activity, in particularly artistic activity?
3. Is creativity an inevitable social good, invariably progressive, harmonious and collaborative; or is it capable of disruption, political critique and dissent, and even anti-social outcomes?
4. What does the notion of creative teaching and learning imply?
Benaji, Burn and Buckingham (2006)
"Digital technology turns media consumers into media producers.” In your own experience, how has your creativity developed through using digital technology to complete your coursework productions? (25 Marks - 30 minutes)
Ideas and theories to help you.
"A process needed for problem solving...not a special gift enjoyed by a few but a common ability possessed by most people" (Jones 1993)
"The making of the new and the re arranging of the old" (Bentley 1997)
"Creativity results from the interaction of a system composed of three elements: a culture that contains symbolic rules, a person who brings novelty into the symbolic domain, and a field of experts who recognise and validate the innovation." (Csikszentmihalyi 1996)
"There is no absolute judgement [on creativity] All judgements are comparisons of one thing with another." (Donald Larning)
Themes and Questions
1. Is creativity an internal cognitive function, or is it an external social or cultural phenomenon?
2. Is creativity a pervasive, ubiquitous feature of human activity, or a special faculty, either reserved for particular groups, individuals, or particular domains of activity, in particularly artistic activity?
3. Is creativity an inevitable social good, invariably progressive, harmonious and collaborative; or is it capable of disruption, political critique and dissent, and even anti-social outcomes?
4. What does the notion of creative teaching and learning imply?
Benaji, Burn and Buckingham (2006)
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